City Cast is committed to tracking–and publishing–demographic information about our podcast guests. Diversity is a core City Cast value, and accountability is another. We want to have podcast guests who are diverse in race and ethnicity, gender, economic background, and geography. Tracking guest demographics is a way to hold us accountable for representing the diversity of Salt Lake.
So are we living up to our values? How diverse is our podcast guest pool, really?
This is the third year of data we have about City Cast Salt Lake’s guests. (Here’s our report for last year.) We ask each of our podcast guests a few questions about their gender identity, racial/ethnic identity, and neighborhood. About 90% of guests responded in 2025. The following data encompass a total of 78 guests who appeared on the podcast between Nov. 1, 2024 and Dec. 31, 2025.. (We did not count City Cast Salt Lake staffers who appeared on the podcast.)
We then used census data to compare our podcast guests to the broader city and metro populations. This helps us see how well we’re reflecting the community we’re serving.
City Cast Salt Lake had a higher percentage of Black guests than the city and metro area, and a higher percentage of white guests than the community. City Cast Salt Lake had fewer Hispanic/Latinx guests in 2025 than in 2024, down from 14% to 5%, which is also well below the local population.
We also asked about gender identity. A 51% majority of our guests identified as male, with 47% identifying as female, and 3% identifying as non-binary.
